As the business owner, you may have a clear idea as to what you’re selling - the fitout, the profits, systems, the location, the lifestyle, the brand, the years of hard work building the business - but what a buyer is actually buying is much simpler and it’s often not the “lifestyle” or “independence” promoted to get their initial inquiry, the final buying decision will come down to the research process or due diligence.
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Everything you need to know when selling with savvy.